How We Helped FlyFofa Aviation Training Improve Leads with SEO

About Flyfofa Aviation

Flyfofa Aviation Training is a South African aviation organization offering dependable, high-quality services within the aviation industry.

Location:
Conveniently located at the main entrance of Wonderboom National Airport.
Key Facts:
- Wonderboom National Airport is South Africa’s busiest flight training hub.
- The airport handles over 15,000 aircraft movements per month.

When Flyfofa Aviation Training partnered with us, they faced several obstacles:

Outdated Website:
Their existing website was outdated and failed to reflect their quality and professionalism.
No Social Media Strategy:
They lacked a clear and structured approach to leverage social media platforms for engagement or promotion.
Inefficient Lead Registration:
There was no proper system in place to capture, track, or manage leads effectively.
Poor Search Engine Visibility:
Flyfofa had minimal online presence, with no visibility or ranking on search engines.
Low Student Enquiries:
The organization received very few inquiries from potential students, limiting their growth opportunities

To tackle Flyfofa Aviation Training’s challenges, we provided the following solutions:

Website Revamp:
We rebuilt their website into a modern, professional, and user-friendly platform that effectively showcased their services.
Search Engine Optimization (SEO):
We implemented an SEO strategy, including optimizing the website and regular blog posting, to improve their search engine rankings and drive organic traffic.
Social Media Campaigns:
We executed targeted social media campaigns, including compelling content creation and custom designs, to increase visibility and engagement.
Automated Forms:
The new website included an automated application form that simplified the process for applicants and the organization, saving time and improving efficiency.
Lead Management System:
We integrated a centralized lead management system that captured and organized all inquiries, enabling seamless tracking and follow-ups.

Traffic Increase: 1,200+ additional clicks to the website.
Impressions Growth: 15,800+ more impressions, increasing the site’s exposure.
Improved Click-Through Rate (CTR): CTR improved to 7.6%.
Higher Search Engine Ranking: Better position on search engine results.
Leads Generated: The revamped website brought in 2,000+ new leads.