SUCCESS STORY:
How Local SEO Increased Appointment Bookings by 38% for Monni Skincare Therapy
38%
Increase in Appointment Bookings
326
Website Clicks from Google Search
5.3%
Average Search Click-Through Rate
THE CHALLENGE
Turning online searches into appointment bookings
Although Monni Skincare Therapy already had an online presence, it wasn’t reaching enough potential customers searching for skincare services locally.
The business needed to:
- Increase visibility on Google Search and Google Maps
- Attract more qualified local visitors
- Generate more appointment bookings
- Build a stronger online presence within Midrand
The opportunity wasn’t simply to rank higher—it was to become easier for customers to discover and choose.
THE APPROACH
Building long-term local visibility
Rather than chasing quick wins, Ranked focused on creating a strong foundation for sustainable local growth.
Our Local SEO strategy included:
- Website redesign and optimisation
- Google Business Profile optimisation
- Local keyword research
- On-page SEO improvements
- Technical SEO optimisation
- Content optimisation
- Ongoing performance monitoring
Every improvement was focused on helping potential customers find, trust and book Monni Skincare Therapy.
THE EXECUTION
Optimising every step of the customer journey
The website was redesigned to make it easier for visitors to understand the services offered and complete an appointment booking.
Alongside the new website, we optimised the Google Business Profile, improved local search relevance and strengthened the site’s technical SEO foundation.
Together, these improvements created a better experience for both Google and potential customers.
THE RESULTS
Stronger visibility. More bookings. Measurable growth.
Within less than seven months, the campaign delivered measurable improvements across search visibility, website traffic and customer engagement.
Results included
- 38% increase in appointment bookings
- 69 online appointment bookings
- 326 website visits from Google Business Profile
- 1,650 Google Search impressions
- 74 organic Google Search clicks
- Approximately 283 Google Business Profile interactions every month
Expanded Results
Increased Visibility Across AI Search
As Monni Skincare Therapy’s online authority grew, its content also became discoverable beyond traditional search engines. The business began appearing as a cited source in AI-powered search experiences, helping it reach potential customers researching skincare treatments through emerging search platforms.
This expanded the clinic’s digital footprint beyond Google Search and Google Maps, positioning the business for the way people increasingly discover and compare local service providers.
Looking to Attract More Local Customers?
If your business depends on local customers, See how Ranked can help your business generate more enquiries and customers through Local SEO.